You built something real. Now stop being the bottleneck.
Traction is a 12-month coaching membership for business owners who own their results and are ready for the next level. You bring the drive. I bring the plan, the team, and the AI leverage to grow a business that doesn’t depend on you for everything.
12-month membership · $5,000 in full or 4 payments of $1,500
What got you here won’t get you there.
You got here by being the one who figures it out. You sell, you deliver, you decide, you fix. That’s exactly why your business works.
It’s also why it can only grow as far as your calendar goes.
This isn’t a crisis. It’s a stage, and every founder who scales hits it. The ones who grow past it don’t out-work it. They decide what only they should be doing, and they build the team, systems, and tools to carry the rest.
That’s how I built SOAK. And it’s what I’ll help you do. More hours won’t take you to the next level. Better leverage will.
Ever said any of these to yourself?
“I know this can be twice the size. I just need the plan.”
“If I’m not in it, it doesn’t move. That has to change.”
“I’m ready to build a real team, not just hire help.”
“Everyone’s talking about AI agents. I want mine working for me.”
“I have more opportunities than hours. I need to pick the right ones.”
“I’ve outgrown my prices.”
“I don’t need motivation. I need someone who’s done it.”
“I’m proud of what I’ve built. I’m not done.”
The drive is there. The proof is there. What’s next is a plan built for the business you have now, and the one you’re building toward.
Yes, that’s me. I’m ready to growGreat businesses don’t stall from lack of effort. They stall at the founder.
You’re a high performer, and you’re used to being the answer. Traction meets you at your next level, wherever that is, and helps you build what comes after.
You have a track record and a real plan. You want to build your business the right way from day one: priced right, staffed smart, and built to last.
It’s working and clients are coming. But you’re still in every decision, and growth waits on your free time.
You’ve proven the model. Now you want the team, systems, and AI tools to take it to the multi six figure business you’re aiming for.
Wherever you’re starting, the next move is clearer with a coach who’s built it. Traction gives you the next step, every time.
What high achievers try first. (I tried some of these too.)
Out-work it
“I’ll just push harder this quarter.”
Your hours are already full. More effort grows the business by inches, and costs you the life you built it for.
Keep doing it yourself
“It’s faster if I just do it.”
Faster today. But every task you hold onto is one more thing that can’t happen without you.
Hire your way out
“Let’s just bring someone on.”
Hiring without clear roles and systems adds payroll, not freedom. I’ve done it, and I’d do it differently now.
You don’t need more information. You need a plan, a team, and someone who’s done it.
I opened a spa with 13 staff in 6 months. Without working until 4am.
I’ve built two businesses from scratch. First an online coaching business that hit six figures every year it was open. Then SOAK, which I started while I was still a corporate executive working 60-hour weeks, with two little kids at home.
I had an idea I couldn’t stop thinking about: a head and foot spa. Everyone assumes I must have stayed up until 4am to build it. I didn’t. I couldn’t. My days belonged to my job and my evenings belonged to my kids.
So I got ruthless about what mattered. I stopped spending my few free hours on things that didn’t move us closer to opening day. And instead of trying to do everything myself, I spent my startup money on people first: a designer, an assistant, a CPA, and a branding team. They built alongside me while I was still in back-to-back meetings.
Six months later, SOAK opened its doors.
It wasn’t perfect. I hired too fast, and I’d interview more carefully next time. That’s one of the first things I’ll help you get right.
I didn’t build SOAK by doing more myself. I built it by focusing on what only I could do, and building a team around everything else. That’s exactly what I’ll help you do.
Building a business is a team sport. Traction is your team.
No fluff. No 40-hour course. Just the next step.
You’re running a business, so everything inside is built for leverage: short, actionable, and ready to use the same day.
Micro-learnings
Short, sharp lessons on the moves that grow a business: pricing, hiring, systems, and sales. Watch one between clients and put it to work the same day.
Done-for-you AI prompt library
Ready-made prompts that put AI to work on your business: planning, writing, research, and more. Copy, paste, and save hours.
Monthly Ask an Expert sessions
Live sessions with experts like an accountant, a lawyer, and social media and branding pros. Bring your questions.
Live coaching, 2x a month
Bring your real questions. Leave with feedback and a clear next step.
Done-for-you resources
Templates, scripts, and plans for launching, hiring, and scaling, so you’re never starting from a blank page.
NEW: The monthly AI Playground
Most business owners use AI like a search engine. Every month we build real tools together, live: assistants that draft your emails, bots that answer client questions, and simple agents that take repetitive work off your plate. No tech background needed.
This is for owners. Not passengers.
It’s for you if…
- You’ve been successful in your career or business, and you own your results
- You run a business you’re ready to grow, or you’re launching one with a plan to build it sustainably from the start
- You’re aiming for multi six figures and beyond
- You want a coach, not a rescuer: someone to sharpen your plan and hold you to it
- You’re ready to build the team, systems, and AI tools so your business doesn’t depend on you for everything
- You’ll show up, do the work, and give it a full year
It’s not for you if…
- You want someone to save your business or build it for you
- You’re looking for a get-rich-quick plan
- You want results in 30 days or you’re out
- You blame the market, the algorithm, or the economy for your results
- You’re still deciding whether you want a business at all
Real people. Real traction.
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This isn’t a get-rich-overnight program. It’s a year with a mentor in your corner.
The next level isn’t built in a weekend. It’s built month by month. You lock in, do the work, get feedback, adjust, and grow. Traction is 12 months on purpose, because that’s what it takes to build something that lasts. You bring the ownership. I’ll bring the plan, the team, and the accountability.
Start this week. Grow all year.
Traction is a 12-month membership, because building something real takes more than a month. Pay in full and save $1,000, or spread it over 4 payments.
- Micro-learnings
- Done-for-you AI prompt library
- Monthly Ask an Expert sessions
- Live coaching, 2x a month
- Done-for-you resources
- Monthly AI Playground
- Micro-learnings
- Done-for-you AI prompt library
- Monthly Ask an Expert sessions
- Live coaching, 2x a month
- Done-for-you resources
- Monthly AI Playground
Secure checkout with Stripe. You’ll get your welcome details right after you join.
Private coaching, built around you.
If you want my eyes on your business specifically, I take a small number of 1:1 clients. Book a 30-minute call and we’ll see if it’s the right fit.
Book a 1:1 callStart here. It’s free.
The Walk Away Score
Still in corporate and planning your launch? Find out when you’ll be ready to make the leap, with income already coming in. It takes a few minutes.
Get my scoreThe Who Before the What
Where I’d invest my first $10K to build a business the right way: my hiring order, a sample budget, and a 30-day plan.
Get the guideGood questions.
Is Traction for established businesses or new ones?
Both. Traction is built for owners who are ready to grow, and for high achievers launching a business the right way from the start. If you’re still deciding whether you want a business at all, start with the free resources above.
Can I join while I’m still in corporate?
Yes, if you’re ready to build a real, sustainable business from day one. Traction fits around a full-time role, and you’ll launch with the plan, pricing, and team structure most people only figure out later.
I’m not techy. Can I still use the AI Playground?
Yes. You bring the business, and we build the tools together, step by step. No coding or tech background needed.
How long is the membership?
Traction is a 12-month membership. Building something real takes more than a month, and I want you here long enough to see it through.
How fast will I see results?
Honestly, it depends on where you’re starting and how consistently you show up. This isn’t a get-rich-overnight program. What you can count on is a clear next step every month, steady progress you can actually see, and a mentor in your corner the whole way.
What’s the difference between paying in full and the payment plan?
Nothing inside the membership changes. Pay $5,000 once, or make 4 payments of $1,500 ($6,000 total). Paying in full saves you $1,000.
When can I join?
Anytime. Your 12 months start the day you join, and you can jump into the next live coaching call and expert session right away.
What if I want 1:1 help?
Traction is group-based. If you want private coaching, book a 1:1 call and we’ll talk about what that looks like.
You built something real. Let’s build what’s next.
You bring the drive and the ownership. I’ll bring the plan, the team, and the tools to get you there.